Amazon vs Flipkart – Checkout interface

Flipkart is the leading the e-commerce scenario in India. Some prefer to call it India’s Amazon. But with the interest that Amazon is showing in Indian e-commerce scene and its subsequent foray into the Indian market with the launch of … Continue reading

15. April 2012 by Rohan
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Type of homepage designs

Let me compare a website with a concrete area in real life, either our home or a business space. The business space can be retail store or an office space.   Website as home analogy What do you want your … Continue reading

30. March 2012 by Rohan
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Do we need a digital strategist?

Let me give you a heads-up to this post. This post is more of an after-thought after a very interesting meet today with quite an experienced professional (read more than a decade) in the domain of web strategy, branding and products. … Continue reading

23. March 2012 by Rohan
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Does talent matter?

Yes. It does. But only up to a certain extent. Like everything else, talent has a threshold. Beyond a certain level of achievement, talent is redundant. From and beyond this threshold level ‘attitude’ is what matters and counts for your … Continue reading

10. February 2012 by Rohan
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Is interactivity over rated?

Google is not spontaneously interactive. It understands and remembers your preference. It curates search to meet your preferences over a period of time. Google doesn’t spoon feed. It just has data. It leaves it to the user to fetch it.  It just … Continue reading

12. January 2012 by Rohan
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Sharpening tools and blunting skills

Some years ago we all were doing it the hard way. Then we had a technological revolution. Today, we find that technological advancements are making it so much simpler to do. Breaking new grounds. Seeing new possibilities. Sharpening the tools, … Continue reading

10. January 2012 by Rohan
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Designing for novel experience vs designing for correct use

Design is about Devising and structuring solutions to improve functions, Optimising delivery and, Enhancing the user experience. However, isn’t it also a function of design to ensure that solutions are designed to encourage the correctness of use? In the contemporary … Continue reading

02. January 2012 by Rohan
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Is designing for the user an outdated concept?

I came across this very interesting question on the IxDA group on Linkedin. This post is about the question asked and what I feel about the query raised. The question raised – Many users learn a way to use something … Continue reading

16. December 2011 by Rohan
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The pretense of social media marketing

Technically, a social media expert is someone who can build online relations and networks with the sole purpose of manipulating them for the benefit of some third-party company, which bribes these experts to exploit their connections to the fullest. And … Continue reading

05. December 2011 by Rohan
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The ideal design

In the shoe of a service provider, the eternal crib is about the dissatisfied clients. One cliché that we often hear in service industry: “I gave them the best of the designs, but they settled for a mediocre one” This … Continue reading

03. December 2011 by Rohan
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