Amazon vs Flipkart – Checkout interface
Flipkart is the leading the e-commerce scenario in India. Some prefer to call it India’s Amazon. But with the interest that Amazon is showing in Indian e-commerce scene and its subsequent foray into the Indian market with the launch of … Continue reading
Type of homepage designs
Let me compare a website with a concrete area in real life, either our home or a business space. The business space can be retail store or an office space. Website as home analogy What do you want your … Continue reading
Do we need a digital strategist?
Let me give you a heads-up to this post. This post is more of an after-thought after a very interesting meet today with quite an experienced professional (read more than a decade) in the domain of web strategy, branding and products. … Continue reading
Does talent matter?
Yes. It does. But only up to a certain extent. Like everything else, talent has a threshold. Beyond a certain level of achievement, talent is redundant. From and beyond this threshold level ‘attitude’ is what matters and counts for your … Continue reading
Is interactivity over rated?
Google is not spontaneously interactive. It understands and remembers your preference. It curates search to meet your preferences over a period of time. Google doesn’t spoon feed. It just has data. It leaves it to the user to fetch it. It just … Continue reading
Sharpening tools and blunting skills
Some years ago we all were doing it the hard way. Then we had a technological revolution. Today, we find that technological advancements are making it so much simpler to do. Breaking new grounds. Seeing new possibilities. Sharpening the tools, … Continue reading
Designing for novel experience vs designing for correct use
Design is about Devising and structuring solutions to improve functions, Optimising delivery and, Enhancing the user experience. However, isn’t it also a function of design to ensure that solutions are designed to encourage the correctness of use? In the contemporary … Continue reading
Is designing for the user an outdated concept?
I came across this very interesting question on the IxDA group on Linkedin. This post is about the question asked and what I feel about the query raised. The question raised – Many users learn a way to use something … Continue reading
The pretense of social media marketing
Technically, a social media expert is someone who can build online relations and networks with the sole purpose of manipulating them for the benefit of some third-party company, which bribes these experts to exploit their connections to the fullest. And … Continue reading
The ideal design
In the shoe of a service provider, the eternal crib is about the dissatisfied clients. One cliché that we often hear in service industry: “I gave them the best of the designs, but they settled for a mediocre one” This … Continue reading